Best Ways to Sell Event Tickets

Best Ways to Sell Event Tickets

If an event has to be a roaring success, it must include increasing the ticket sales of the event. Finding new prospects in the business is the toughest part of the job. And many agree that making a sale is even tougher. There are many strategies to increase the sales of tickets.

Selling tickets on mobile

An estimated 1.8 billion people use the online portal to make purchases. Taking the sales online would boost the sales. It is better to ensure that the ticket sales portal has to be an app or mobile-friendly. It makes it easy for the attendees to make the booking.

Creating scarcity

Creating scarcity

Creating scarcity is one of the important tactics when selling tickets online as it can boost ticket sales by over 200%. There are two categories when it comes to online ticket sales. There are quantity and time. If there are a limited number of seats in the name of VIP packages and other add-on experiences, it would force the user to avail these at discount prices. If there is a time factor involved, it would help better the conversion factor.

Referral program

It is the best way to make leads. When there are referral programs in play, there is a high chance that the word of mouth about the event gets spread organically, while availing the discounts too.

Email drop campaigns

Sending out a series of times and automated messages would help develop a long term strategy and increase the business prospects. It is a great way to sell out all the campaigns easily. All these contacts can be used by the attendees and they would also get an idea of the pattern of the events.

Share on social media

Sharing on social media is a great way to spread the information about the event happening and various calls to action can be added. Social media may be leveraged to take the event to the next level. There are various social media tactics and professionals to specialize in it. Taking the support of the influencers is also a great way to spread the word.

Using a hashtag

Applying a hashtag is a great way of spreading the buzz about the event. It makes it seem like all the cool people are there and helps improve the ticket sales.

In conclusion

These methods are the best ways to drive up ticket sales. The internet should be used to the maximum extent. Most of the sales happen online.

All About Barclaycard Arena

All About Barclaycard Arena

The Barclays Arena was initially named the Color Line Arena. It was recently renamed from Barclaycard Arena. Before that, it was known as O2 World Hamburg. It is an arena located in the city of Hamburg, Germany. It was founded in 2002 and has the capacity of hosting 16,000 people and nearly 13, 800 sporting events. It is a part of the iconic Altona Volkspark. Other landmarks in the vicinity of the area are Volksparkstadion, a football stadium, and the Volksbank Arena in Hamburg’s western Bahrenfeld district.

Altona Volkpark sprawls at 205 hectares or 507 acres making it one of the largest urban parks of Germany’s Hamburg District of Bahrenfeld situated at the borough of Altona. People can reach Altona Park driving 3 km away from the inner circle of the city. The city also has other parks like Planten un Blomen and Alsterpark.

Barclaycard Arena

Large scale events like music concerts are hosted at the Barclay Arena. It sponsored a handball club HSV Hamburg and an ice hockey team Hamburg Freezers. These teams were dissolved in 2016. The arena is an architectural marvel and a celebrated icon of the modern public entertainment venue of Europe.

The length and breadth of the arena are 150 meters and 110 meters with 33 meters wide. A total of 83 million euros or 121.5 million USD were spent on the construction of the arena when it was built. The construction of the stadium was sponsored by a Finnish businessman, Harry Harkimo in collaboration with the administration of the city of Hamburg. The land on which the arena is built was sold to Harkimo at 1 Mark. It is a symbolic price in Hamburg. The administration of the city of Hamburg allotted 12 million marks that roughly equal to 6 million euros for architectural improvements.

More than 2500 concerts and public entertainment events have been hosted in the arena by world-renowned musicians, bands, actors, and artists. The venue also hosted sporting events in one of the largest arenas in Germany.

The Barclaycard Arena is now controlled by Anschutz Entertainment Group which is a brand name of the Anschutz Corporation. The corporation has been a leading player in the world of live entertainment and administering the arena successfully since the autumn of 2007. The venue holds approximately 130 events in a year and receives a footfall of around a million visitors.

Anschutz Corporation

The changing names of the arena

The arena was named Color Line Arena initially after a Norwegian ferry operator by the name Color Line. In 2010, its name changed to O2 World Hamburg after its events were sponsored by a Spanish company dealing in telecommunications named Telefonica. The collaboration went off in 2015 again changing the arena’s name to Barclaycard arena.  Recently, the arena’s name changed to Barclay Arena.